Technology and how it impacts consumers life

Script for video presentation

 Introduction:

Today I’m here to talk about how consumers use technology and the impact it has on their lives. Technology is no longer just a tool; it has become a central part of how we live, work, connect, and even think. In this presentation, I’ll take you through the journey of digital access, devices, consumer behavior, and the wider effects- both positive and challenging- that technology brings into our everyday experiences.

Access to the internet

The internet first began in the 1960’s and 70’s, limited to punch cards and mainframes in universities and government labs, ordinary people could not use it. In the 1980s and 1990s, dial up modems allowed families to connect at home through their phone lines, but it was slow, noisy and time-controlled- yet it gave people their first chance to email, shop online and browse simple websites. In 2000s broadband made access faster and always available, freeing the phone line and enabling streaming, banking and growing e-commerce, although rural areas lagged behind. Wi-Fi than allowed multiple devices to connect wirelessly but raising cybersecurity risks. In 2010s, mobile internet and smart phones put the web in people’s pockets driving social media, apps and mobile payments, again on the other side creating issues of privacy and screen overuse.

Today, with 5G and fiber-optic networks, billions enjoy ultra-fast network to stay in touch with friends, families, social media, also supporting smart homes and smart offices, cloud gaming and AI services. Yet challenges like overuse, privacy and unequal access still remain.

Digital devices used by audience

Smartphones are most common, with over 92% of global users going online via mobile phones. Laptops and tablets are essential for work, study and streaming-widely, used in education institutions replacing textbooks, making lessons more interactive but long hours increase fatigue and eye strain. Also misuse of gaming and social media reduces focus and can be addictive especially in young children. Next, Wearables like Whoop and Oura rings provide valuable health tracking, but constant monitoring triggers anxiety. Air pods offer wireless convenience and support multi-tasking but misuse, like driving with them, can be dangerous. Smart home devices like connected lights, smart locks and appliances make life easier saving time and energy. Smart cameras and monitors provide instant alerts worldwide, ensuring safety and peace of mind. Smart Tv’s provide global entertainment and online pay, offering ad free actions unlike traditional tv where ads were embedded in scheduled programming.

 

How consumers search for information

Consumers constantly search for information shaping their choices and businesses alike. Google flights Is used to compare airfares, while booking.com helps travelers secure flexible hotel deals pushing sites to stay competitive. YouTube is used for entertainment or tutorials to solve almost any problem in less time and fast pace. On TikTok and Instagram, viral influencer videos can turn products into global trends, for example like FIX IT chocolate bar went viral worldwide after an influencer started video on its flavor, packaging and ingredients. Similarly, Shein shopping review videos drive fast fashion searches, another examples Labubu dolls, becoming a global craze on social media, boosted further as celebrity showcased them online, turning the brand into billion-dollar success almost overnight. Online information sparks rapid growth but fades as quickly as consumers access information and move to new options.

 

What consumers buy online

consumers now almost buy everything online, from groceries and fashion to luxury goods and services. Platforms like amazon dominates globally with Prime delivery and endless choices. Another example is services in middle east like Noon, Talabat and Deliveroo makes meals to groceries a click away. Maid services provided by Just LIFE app allow instant helpers at door, offering huge relief to busy households. During COVID shopping expanded into groceries, medicine and even online doctor consultations. People buy Ffurniture on IKEA Online, beauty on Sephora, courses on Coursera and Udemy and even cars are bought directly from TESLA websites. E-books on Kindle provide instant access to millions of titles, but also contributed to decline of traditional stores and libraries.

Online video consumption

Online video has become the most popular form of digital content. People stream movies on Netflix, watch reviews and tutorial on YouTube, scroll TikTok. Instagram and YouTube shorts for fast entertainment, convenience, variety and quick learning. For businesses, video is a key marketing tool. Video ads, influencer content, and Netflix brand collaborations drive sales and engagement. Again, the challenge is overuse, which fuels shorter attention spans and harder for brands to keep loyalty.

Summary

In closing, I want to leave you with this thought: technology is transforming our world at record speed, transforming communication, learning, work, healthcare through advanced diagnosis, treatments and innovations in science. It drives efficiency, productivity and automation saving time and money-yet people now feel busier than ever. Children are especially vulnerable due to limited self-control. The challenge is not resisting technology but learning how to balance it, knowing when to stay connected and when to switch off. It creates equal Opportunities for people globally, promotes transparency and opens new door for entrepreneurship and innovation. If used wisely and responsibly, technology can advance our lives while helping build a healthier, fairer, and more inclusive future.

 

´ link to slide share presentation:

´ https://www.slideshare.net/slideshow/technology-and-its-impact-on-consumers-life-708a/283336550

´ Link to you tube video:

´ https://youtu.be/7IT4eX3Fxug